• The “Call Trend Chart” shows the graphical trend of distinct call types.
• You can view the data of a single or more call types altogether at the same time, as per the need.
• The chart allows you to apply filtering, based on different time-period granularities.
• On hovering over each line of the graph, you can find the number of calls during that period of time.

• There are multiple types of calls in the system.
  • Dialing Call: This is the call dialed by a caller, no matter if it rings at the destination or not.
  • Incoming Call: It is the type of call that can be successfully routed to the destination and is in a ringing status.
  • Connected Call: This kind of call is the one that is answered by the destination.
  • Hang-up Call: When a call ends due to the following reasons, it is placed under this category:
    • Calls declined by a customer
    • A server call drop
  • Not-Connected Call: This comprises the following types of calls:
    • A call rejected by the destination
    • Calls not connected due to a waiting timeout
  • Converted Call: It is a payable call that meets the campaign criteria.

• The “Reporting” page offers multiple financial cards which are easily interpretable. Given as follows is a list of the same.
  • RPC: It shows the average revenue per call.
  • Publisher Payout: This card shows your payable to the publisher for the leads he has sent.
  • Advertiser Revenue: It indicates the amount receivable from the advertiser for the leads he has consumed.
  • Telecom Cost: This is the telecom fee that is payable by you to Teldrip due to system usage, after the free services exhaust.
  • Net Revenue: It is the difference between the advertiser revenue and the publisher payout.

• ACL and TCL are two types of call lengths. 
  • ACL: The average call length is calculated by identifying the average call duration of all the calls. 
  • TCL:  For a particular campaign, the total call length is the complete time that has been spent over the phone for all calls. It is calculated within a certain time period. 

“Destination Insight” is a table with which you can access detailed information about each destination. This includes details such as the advertiser it is linked to, total calls received, the number of answered and unanswered calls, as well as duplicate calls. Additionally, you'll find data on conversion rates, average call length, and the revenue generated by each destination.

• The “Reporting” page provides various levels of data filtering for extensive insights:
  • Admin
  • Advertiser or publisher
  • Campaign
  • Destination

• The “Call Detail” widget displays comprehensive information about all calls received on the broker panel. It provides key details such as the call duration, city, state, publisher, revenue, and payout. In addition, the widget includes the option to directly block specific numbers.
• These insights help you monitor call performance metrics and identify reasons for any related failures. This allows better decision-making and improved call management.

• "Time to Connect" refers to the period between when a call is dialed and when it starts to ring. This helps track how quickly calls are connected. "Call Duration" represents the total time from when the call is dialed until it is hung up. This provides a complete measure of the length of the call.