The following campaign statuses can be found:

• Active: These are the campaigns that are currently running.
• Inactive: This is a campaign set to pause but has not been deleted. Therefore, it can be set to active/resumed at any point in time. 
• Draft: It is a campaign whose credentials are not fully filled in but the creation has been initiated. In such a case, the user needs to completely fill in all the data required in that campaign to make it active. 
• Suspended: This is a campaign that is no longer in use.

To create a campaign, here are the instructions to follow:

• Go to the “Offer” module.
• Click on the "Create" button under the “Create Campaign” column in the “Offerings” widget.
• Enter the campaign details, such as name, country summary, conversion guide, area details, and offering specifics. Personalize customer profiles, set marketing restrictions, and, if necessary, add campaign rules. Include publisher and destination details, manage compliance settings, and set the campaign status.
• Click on "Save" to complete the process.
• Your campaign will now be created and ready to manage on the platform.

Normal Conversion: This is indicative of no authentication of data or requirements stated for filtration in leads, based on advertiser’s requirements. Leads are directly sent to “Advertiser’s Destinations”.

• CPA (Cost per Acquisition): This model ensures that you are compensated only when a lead is successfully converted into a customer by the advertiser.
• CPL (Cost per Length): In this model, you pay the publisher, based on the agreed call status and duration, according to the preferred terms.

• “Call Timer Start” is a status that indicates when the call duration begins, determining when the publisher will be paid and the advertiser becomes liable for the payment.
• Note that there are three possible statuses:
  • Connected: It implies that the call has been successfully answered.
  • Incoming: This indicates that the call is currently ringing.
  • Dialed: It denotes that the call has been initiated but has not yet been answered.
  • These statuses help track the progress of each call and ensure accurate billing for both publishers and advertisers.

• “Payout” is the amount generated for you to be paid to the “Publisher” for his generated leads.
• “Payout” is the amount generated for you to be paid to the “Publisher” for his generated leads.

• The “Duplicate Timeframe” refers to the period during which a publisher will not receive payouts for duplicate leads. 
• Enable: When enabled, the publisher will receive payouts for all the duplicate calls sent, regardless of the timeframe.
• Disable: In case this option has been selected, the publisher will not receive payouts for repeated calls made within a 12-hour window. After this period, the process will reset and the same rule will apply.
• Time Limit: When set, the publisher will not receive payouts for redundant calls within the specified timeframe.

• This feature allows brokers to clearly communicate with publishers the types of leads they want to avoid. Or, specify the channels from which they do not wish to receive leads.
• There are three channels available:
  • Online
  • Mobile 
  • Offline

• This feature allows you to handle how the previously connected calls will be treated, with respect to the destinations.
• Yes: The call will be routed to the previously connected destination if this option is set to "Yes."
  • Normal: Calls will be routed to all destinations, depending on priority, weighted distribution, and revenue potential.
  • To Original: Calls will be routed specifically to the previously connected destination.
  • To Different: The call will be routed to a different destination, ensuring that it will never connect to the previously connected one.
• No: The previously connected calls won’t be routed when this option has been chosen.

• To add a “Publisher” to a campaign:
  • Go to the “Campaigns” section.
  • Click on “+Add Publisher”.
  • Select the publisher from the list.
  • Fill in the required information.
  • Press the “Save” button to complete the process.

• To add a “Destination” to a campaign:
  • Navigate the “Campaigns” section.
  • Click on “+Add Destination”.
  • Select the advertiser and the corresponding destination.
  • Click on the “Save” button to end the process.

• Priority: It determines the call destination. This is ensured by directing calls to the highest priority numbers first, in the descending order.
• Weight: This is used when all the destinations have the same priority, directing calls to those with higher weights first.

• The platform – Teldrip – complies with relevant laws and regulations that govern lead generation, TCPA Law, data privacy, and marketing practices.
• The “Compliance” section enables you to inform publishers about the standard policies that will be followed for each campaign.