Your business brings the publishers, the buyers, and the relationships between them. Pulse private marketplace software supports that partner model while your team retains responsibility for selecting participants, agreeing campaign terms, and managing relationships. Floorline is the separate planned marketplace for extending beyond your network.
A private marketplace starts with a business decision: who brings the supply, who brings the demand, and who manages the agreements between them? Those responsibilities can become unclear when an agency, publisher, buyer, and network operator are all involved. A software purchase does not decide which party recruits partners, communicates campaign changes, or answers commercial questions. Pulse supports the call operation for the network you bring. Define the ownership boundary first, then evaluate how the software fits it; broader access through planned Floorline is a different participation decision.
01
Make the network boundary clear
Start from relationships your business has established. A private marketplace organizes those relationships around call activity; it is not an open directory of available supply. That distinction helps commercial teams plan partner recruitment separately from their software evaluation.
02
Keep commercial ownership explicit
Your team agrees on the campaign expectations with each partner and decides who can speak for the business when they change. Pulse supports the call operation around those agreements; selecting software does not transfer relationship management or commercial decision-making to Teldrip.
03
Separate shared practices from partner terms
A common partner brief can make responsibilities easier to understand without making every relationship identical. Identify the expectations that apply across your network and those agreed with an individual publisher or buyer, then confirm how Pulse can represent the relevant operating requirements.
FROM INTENT TO ACTION
A workflow your business can own.
1
Establish who brings each relationship
Identify the publishers and buyers your business intends to bring, including any relationships managed through an agency or intermediary. Assign a business owner to each relationship. Keep recruiting additional partners separate from choosing the software that will support their call activity.
2
Agree the responsibilities between parties
Record who supplies traffic, defines buyer requirements, communicates campaign terms, and answers commercial questions. Distinguish shared network practices from partner-specific agreements. Use this responsibility map to identify the information each team needs, then confirm the relevant Pulse configuration and access options.
3
Define how relationships change hands
Decide who communicates a revised agreement or takes over when an account owner changes. Keep a current partner brief in your business process so the next owner understands the commitments. Confirm any software support separately; the handover remains a responsibility your team must organize.
CONNECTED TO YOUR BUSINESS
Where the work comes together.
ILLUSTRATIVE BUSINESS SCENARIO
A network standardizes partner onboarding
A network whose account managers introduce publishers differently could establish a common partner brief before evaluating Pulse configuration. The brief would name the relationship owner, describe the publisher's role, and identify who can agree on changes with the buyer. Individual terms would remain specific to each relationship. The business could then distinguish the information it maintains itself from any account or campaign setup it needs the software to support.
A consistent partner model with named relationship owners.
ILLUSTRATIVE BUSINESS SCENARIO
An agency clarifies its role with an advertiser
An agency managing a business supplier's call campaigns might coordinate publishers while the advertiser retains the buyer relationship and commercial decisions. Before evaluating a private Pulse setup, the parties could agree who recruits sources, briefs partners, and communicates revised requirements. That discussion would make the agency's service responsibilities explicit without assuming that a shared workspace grants particular permissions or makes Teldrip a party to their agreements.
A clear division of agency and advertiser responsibilities.
It means the commerce workflow is built around publishers and buyers your business brings, rather than a Teldrip-supplied shared marketplace. It does not, by itself, describe a specific security architecture, permission model, or data-isolation guarantee. Discuss those requirements separately during evaluation.
Who decides which partners can trade?
In your private network, partner selection and commercial relationships belong to your business. Establish your own review process and campaign expectations. Confirm how the available Pulse setup supports your operating model; do not assume a particular approval workflow or account permission is included.
Do we need Floorline to operate a private network?
The models serve different needs. Pulse is the software for your own network; Floorline is the planned Teldrip-managed marketplace by Pulse for reaching beyond it. Evaluate private-network requirements on their own, and discuss Floorline separately without assuming membership or access is bundled.
Can software settle a disagreement about call quality?
Reporting and quality review can inform the discussion, but a commercial disagreement still needs an agreed definition and a responsible decision-maker. Determine what information each party needs and how your team will review it. Specific dispute handling and access arrangements require confirmation.
YOUR NEXT CONVERSATION
Map your private marketplace
Bring your partner structure, relationship owners, and campaign agreements to discuss where your business responsibilities meet the Pulse software scope.