6 loan officers · ~1,800 inbound calls/mo
"We were spending $118 a call and had no idea which ones turned into funded loans. Teldrip gave us a direct line from ad click to closing table — we cut our cost-per-funded-loan by 46% in the first quarter and our fraud rate went from 34% down to under 4%."— Marcus Webb, VP of Marketing, Apex Mortgage Capital
Apex was running Google and Meta campaigns driving inbound purchase-intent calls across three states. With no way to verify call quality in real time, they were paying network rates for recycled leads and auto-dialers. Teldrip Pulse's sub-100ms RTB auctions began scoring every call at the moment of ring — blocking fraud before it hit the floor and routing verified high-intent callers directly to the senior loan officer team. Closed-loop attribution synced funded loan outcomes back to ad platforms within 24 hours, letting the media team cut spend on channels producing unfundable leads by 38%.