Pulse · Practical guide · Author: Victor
When every inquiry should reach the same team, start with a route you can explain in one sentence. Static routing keeps the destination predictable.
Make the mapping explicit
Record the campaign number, receiving number and route owner. Match the destination to the inquiry promised in the ad. Reaching a phone is not enough if it belongs to the wrong department.
Check what happens after hours
Static means a predetermined destination—not automatic holiday coverage or voicemail. Verify hours and fallback behavior in your Pulse configuration before relying on them.
Keep a way back
Save the previous destination before making a change. Place a labeled test call, confirm who answers and check the source label. Tell the receiving team before new traffic starts.
See the journey
- Caller dials the campaign number
- Pulse follows the configured static destination
- Receiving team is offered the call
- If unanswered, apply the verified fallback
- Team reviews the actual call outcome
In practice
Illustrative example: a regional repair business wants all calls from a service-area campaign to reach its scheduling desk. A fixed destination is easier to explain than a buyer auction. If the desk closes at 5 p.m., the team must separately confirm what happens at 5:01 p.m.; the word “static” does not answer that question.
Try this working example
Prepare this mapping before a demo: Campaign A → assigned tracking number → Scheduling desk. Add a separate line: If unanswered → verified alternative or explicitly unresolved call. Name the person who can change the mapping and record the previous destination so you can restore it if needed.
Before you launch
Test busy, rejected and unanswered calls, an invalid destination, and calls outside the receiving team’s hours. Avoid a fallback that sends the call back to the same tracking number and creates a loop.
Measure what matters
Review destination accuracy, answered-call rate and failed connection reasons. Treat a route that rings indefinitely as a failure even if a call record exists.
When should I consider dynamic routing instead?
Pulse supports dynamic routing through real-time bidding when you need buyer selection rather than a fixed destination. Compare the two models in “Static or Dynamic Routing?” and bring your eligibility requirements to the demo.
See it with Pulse
Bring a simple campaign-to-team mapping to a Pulse demo and ask to test both the normal route and its failure path.
Explore Pulse →Confirm supported features, integrations and limits for your intended setup during a demo.