Pulse · Practical guide · Author: Victor
The highest bidder is the wrong choice if they cannot serve the caller. Real-time bidding (RTB) starts with eligibility, then price, then delivery.
Define fit before bids arrive
Agree on service areas, inquiry types, hours and capacity requirements. Map those business criteria to your configured routing rules before accepting bids.
Separate selection from delivery
Pulse includes dynamic routing through real-time bidding. The selected bid still needs an actual connection result. Define accepted inquiries and billable events separately from auction wins.
Plan the no-bid path
Set the response deadline and decide what happens when no acceptable bid arrives. Time the caller’s actual wait rather than trusting a headline latency figure.
See the journey
- Inbound call enters the routing flow
- Evaluate the configured buyer eligibility rules
- Collect bids within the configured deadline
- Select an eligible bid or follow the no-bid fallback
- Reconcile actual delivery with the commercial outcome
In practice
Illustrative example: Buyer A offers more but cannot serve the caller’s location; Buyer B offers less and meets the documented criteria. A sensible design excludes A before price selection. The exact matching and tie-break rules should be demonstrated, not inferred from the term “real-time bidding”.
Try this working example
Use two test buyer profiles. Buyers are recipients that bid to receive eligible calls. Record eligibility result, bid, deadline result and connection result for each. Run a no-bid scenario before evaluating which buyer wins a normal auction.
Before you launch
Include no bids, malformed responses, equal bids, a timeout and a winning buyer that does not answer. Confirm that retries cannot charge twice or route one caller into an uncontrolled loop.
Measure what matters
Track eligible bid responses, auction timeouts, successful connections and disputed billable calls separately. Define the denominator for each rate.
Does the highest bid always win?
Only if the configured policy selects it among eligible bids. Eligibility and selection rules must be explicit.
See it with Pulse
Ask for a Pulse RTB demonstration with two test buyers and a no-bid case before evaluating commercial performance.
Explore Pulse →Confirm supported features, integrations and limits for your intended setup during a demo.