What is SEO Call Tracking and How Does It Help?

SEO call tracking is a process or technique that directs businesses in understanding the impact of their optimization efforts on their objectives. Through specific software, the technique is implemented. This solution is helpful for finding out the effect of search engine optimization strategies in connection with organizational goals. Beyond this, the process has a key purpose to serve. It plays an important role in detecting how a caller finds a particular business. For this, unique phone numbers are allotted to marketing campaigns/channels. These numbers are tracked to trace the origins of callers. While call tracking integrated with SEO is beneficial for this purpose, it can unfold several other advantages as a result of its implementation. 

What is SEO Call Tracking?

A process that indicates which search engine optimization efforts generate phone calls is termed SEO call tracking. Typically, these efforts are inclusive of keywords as well as pages. This process is put into use to determine the impact of these practices. 

Note: Since users can sometimes make calls than click on links, it is vital to track them to assess their impact.

When is SEO Phone Call Tracking Useful?

Search engine optimization call tracking should be used when a business has to check the effect of its SEO practices. In online marketing, it is important to attribute conversions to various channels to ascertain their effectiveness. However, it can be challenging to do so until phone calls are tracked. By tracking them, it becomes possible to reduce those challenges.

Through SEO, businesses can yield traffic as well as leads. Through tools and techniques, they can track/monitor the same. At times, though, prospects may prefer calling than opening specific links. 

• Via SEO call tracking, unique phone numbers can be assigned to landing pages, websites, newsletters, ads, etc. 

• These numbers can serve as the means to identify the keywords/pages’ results.

Attribution of Calls in Search Engine Optimization

Users can come across websites via organic searches. As they access those sites, they may dial the contact numbers displayed on the associated pages. Through call tracking, calls will be attributed to landing pages and keywords in connection with the websites. 

• By attributing calls, organizations can detect the SEO practices generating traffic.

• They can find out which conversations over the phone have been the most valuable.

• Moreover, the process is beneficial for narrowing the divide between offline occurrences and digital searches.

Why should You Integrate SEO and Call Tracking?

By integrating SEO and call tracking, organizations can access a powerful way to measure their ROIs, optimize conversions, and nurture the generation of leads. Thus, they can avail of the top benefits with SEO call tracking post the integration.

To Measure ROI

Search engine optimization and call tracking can be combined for the measurement of ROI. It can be accurately measured through the implementation of the integrated process. 

For marketers, it is important to estimate the returns on investments. To eliminate the complexities in doing so, they can combine SEO with call tracking. Keep in mind that keywords, traffic, or any such traditionally used metric can't measure calls. 

• To build a comprehensive perspective, SEO call tracking can result in conversions' complete attribution.

• It can facilitate in-depth reporting as well as analytics in relation to optimization strategies and the leads generated.

• Through data accuracy and reporting, marketing spending can be optimized.

Nurture the Lead Generation Process

With the integration of call tracking and search engine optimization, one can yield intelligent insights for the generation of leads. This is an effective approach to finding new and high-quality phone leads. In order to carry out the approach, start by finding high-intent keywords through SEO call tracking. Focus on terms that are traffic and conversion-oriented. 

• Additionally, utilize the data obtained through tracking to create targeted content for conversions.

• Level up local SEO practices by optimizing: Landing pages that are specific to locations, & listings on Google My Business.

• Develop campaigns that nurture leads by: Identifying keywords/pages linked to customers journeys, and customizing campaign strategies. 

For Optimization of Conversions

By combining call tracking and SEO, the process of lead generation can be optimized. Take into consideration that several factors contribute to this process. Some of these include user experience, web content, and campaigns. It is important to monitor these to facilitate optimization. With SEO call tracking, their monitoring becomes easier.

For conversion optimization, the data collected through tracking can enable improving web content. It can offer feedback on the basis of potential buyers' call records/transcriptions. They can hint at customers' requirements. In relation to these, content can be refined to incorporate their pain points, thereby, enhancing conversions.

To increase conversions, improve call-to-action placement practices via search engine optimization call tracking. This process can unfold website pages resulting in phone calls. They can be updated with better CTAs, in terms of designs and placements. 

How Does SEO Call Tracking Help?

Search engine optimization call tracking can help businesses research keywords through authentic sources. The process is effective for website optimization, particularly for conversions. Along with these, it can serve as a means to enhance pages' performance and relevance.

To Research Keywords from the Source

Keyword research is vital to search engine optimization. To effectively influence the process, marketers can rely on SEO call tracking. It can assist in researching keywords from the source, i.e. actual buyers. On the basis of call recordings, transcriptions, etc., important terms can be collected.

• Consequently, marketers can obtain insights into how buyers speak or look up specific brands. 

• They can infer the number of customers with similar queries. 

• In accordance with these, they can identify and use the best insights.

Optimize Sites for Conversions More than Visitors

Though it is vital for websites to be trafficked by visitors, conversions hold more relevance. Also, when search engine optimization delivers positive results except for driving conversions, the overall outcomes for businesses can be disappointing. However, with call tracking software such as Teldrip, businesses can level up their optimization efforts along with conversions. 

Note: An in-depth understanding of how call tracking software works can further clarify its approach to optimization.

To Increase Page Performance & Relevance

Search engine optimization call tracking can help businesses amp up the relevance as well as the performance of their pages. Both factors are indicative of how well these pages resonate with website users. Since a low rate of engagement can hint at a lack of relationship between page relevance and customers' requirements, it is crucial to focus on these factors.

• In this regard, simply looking at engagement rates may not be sufficient.

• With call tracking, an insightful context can be created.

• The solution can match pages with conversations that resulted in their generation.

• Hence, it becomes possible to identify organic pages.

• Post their identification, these pages can be optimized to perform better.

All in All

The process of SEO call tracking unveils how effective optimization practices are for attaining business goals. It is helpful even to identify efforts that attract visitors to connect with organizations. Keep in view that to implement the process, the choice of software matters. The more impactfully it is executed, the more beneficial its functioning will be.