How Call Tracking Works: A Step by Step Guide

In today’s highly competitive world, knowing the significance of marketing efforts is crucial. Businesses relying majorly on high volume inbound calls must know the path of inbound calls and the purpose of calling. This information is important for the company to maximize revenue generation and thus the most effective way to gain insights into marketing performance is call tracking. By tracking calls made by the customers, businesses can use the key insight for lead generation and for creating sales’ strategies. 

In this informative guide, our experts have mentioned about what is call tracking, how call tracking works, and how Teldrip can prove beneficial for your business. 

All About Call Tracking? 

Call tracking means using a unique phone number to track the source of incoming calls for business purpose. In simple words, call tracking means to monitor all incoming/outgoing business calls for business improvement and for creating future strategies. When customers call the business through a call-tracked phone number, their calls are automatically routed through a call tracking system and it provides information related to the caller’s phone number, date and time of the call, call duration, waiting time, etc. 

The obtained information is beneficial for tracking the effectiveness of marketing campaigns, determining trends in customer behaviour, and exploring opportunities that help improve the sales process. Call tracking technology allows the call to be attributed to a particular campaign which can be done either through static or dynamic numbers. In both cases, the calls will be diverted to a designated number only. 

How Call Tracking Works? 

Call tracking carefully scans all the obtained information from the calls received to the website. For call tracking, first of all, you need to set up call tracking software on your site, connect it with a phone number, and post that phone number as your primary contact method. Then when someone calls you, the software will automatically start working and record information, such as the location of the caller, the company where they work, and their address. The phone call tracking system compiles information related to: 

• The number from which calls are made 

• The geographical location of inbound calls 

• The source of the calls (identifies campaigns, keywords, or ads that generated the calls) 

• The time and call duration  

• Total calls your business receives 

How Call Tracking Works: 4 Step Guide 

The way call tracking works is as simple and is explained below: 

Step 1: Collect Data 

The call tracking software begins with the tracking and recording of calls to collect data. The tracking inserts a dynamic number to each advertising source or existing client account; and then compiles information related to the conversation.  The information could be related to the name, contact number, location, originating ad campaign, etc. 

Step 2: Convert Speech to Text 

Next, the recorded conversation is converted into transcripts using speech-to-text technology. Because AI can give context and analyze the calls, so this is useful. 

Step 3: Text Analysis 

With the help of Artificial Intelligence, the call tracking software analyses the customer’s conversations and compiles the data. The AI can typically identify keywords, phrases, and sentiments in the call. Moreover, it analyses call efficiency like the call duration, and whether the call was transferred or kept on hold. 

Step 4: Reporting and Insights 

Post collecting all the data, the call tracking software prepare reports. At this point, businesses will get insights via a dashboard. The businesses can set up new phone numbers for tracking every time you start a different marketing campaign. That gives you the chance to see marketing strategies are getting results for your business and which ones aren’t operating at the level you want. 

Advantages of Call Tracking Software? 

The company can utilise the call tracking feature to design more productive marketing campaigns, optimise, and boost results. A few of the key benefits of call tracking software include: 

Provides Information Regarding Advertising Source: It provides businesses with information regarding which advertising source originated each call. The compiled data is used by the companies for determining what advertising source is driving the highest volume of calls, how many leads are created and how many conversions the source created. 

Users’ Details: Another benefit of call tracking software is the level of information detail provided to businesses. Data such as marketing source, marketing campaign, marketing medium, keyword, landing page, device type, and conversion page are collected. So by on all these details, sales representatives can spend their time and efforts on converting the best leads into future customers. 

Performance Data: Call performance tracking also provides companies with performance data of each individual call. The performance data related to call duration, how often an employee interacts with the lead after the lead was generated, and much more are useful in the creation of further strategies. 

ROI Improvement: The best call tracking system helps in exploring the right sales opportunities with more emphasis on positive deals that are likely to close to make more money. 

Deploying Call Tracking with Teldrip 

Do you want to unlock the full potential of call tracking for your business? Worry not, leverage the power of Teldrip’ call tracking solution designed to help businesses in getting valuable insights and optimise your marketing strategies. Key features of Teldrip include 

Assign Unique Phone Numbers: Easily assign and manage unique phone numbers for different marketing channels and campaigns. 

Seamless Call Forwarding: Ensure a smooth customer experience with transparent call forwarding. 

In-Depth Data Collection: Collect and analyse detailed call data to understand customer behaviour and measure campaign effectiveness. 

Integration with CRM: Integrate call tracking data with your CRM system to create a unified view of customer interactions. 

Advanced Reporting and Analytics: Access detailed reports and analytics to make informed decisions and drive business growth. 

So, take charge of your marketing efforts and enjoy the power of Teldrip’ call tracking features. Call the experts now.