Server-side conversion APIs
that ad platforms actually trust.
Every qualified call fires a server-side event to Google Ads, Meta CAPI, Bing UET, TikTok Events and your CRM. First-party identity, hashed, idempotent, replay-safe — and 100% cookie-independent.
Closed-loop signals · server-side pipeline
LiveFrom caller to closed-loop in milliseconds.
Call qualifies
Conversation AI and Quality Analysis agree the call is payout-eligible.
Identity hashes
gclid, fbp/fbc, hashed email and phone are bound to the call record.
Server-side fires
Events fan-out to Google Ads, Meta CAPI, Bing UET, TikTok Events, your CRM.
Optimize
Ad platforms now bid on actual revenue intent, not just clicks. Your CAC drops.
Every moving part.
Google Ads enhanced conversions
Server-side push with gclid, hashed email, hashed phone — no JavaScript required.
Meta CAPI
Offline conversion events with fbp/fbc binding and deduplication.
Bing & TikTok
Native server-side endpoints for Bing UET and TikTok Events API.
CRM & warehouse
Salesforce, HubSpot, Snowflake, BigQuery — same call record, same identifier.
Idempotency
Events keyed on call_id; safe replay, no double-counting.
Custom webhooks
Any HTTPS endpoint with retry, signing, and delivery audit.
The teams that live by inbound calls.
Cookieless ad targeting
First-party identity drives ad-platform optimization without third-party cookies.
CAC reduction
Ad platforms bid on revenue intent, not clicks — typical CAC drop of 18–35%.
Privacy compliance
Hashed identity, server-side only — works under GDPR, CCPA and ATT.
Closed-loop reporting
Revenue per ad, per keyword, per creative — across the whole funnel.
What teams always ask.
Pulse captures first-party identity (gclid, fbp/fbc, hashed email and phone) on your domain at the moment the visitor calls. Events are fired server-side from us to the ad platform — no client cookies involved.
Median 412 ms from call-qualified to enhanced-conversion-confirmed. p95 is under 1 second. Failures are retried with exponential back-off and persisted to a replay queue.
Yes. We send Offline Conversion events with the standard fbp/fbc/hashed-PII payload, deduplicated against the Pixel using event_id matching.
Yes. Define which calls fire which events: e.g., "score ≥ 0.80" → "Lead", "score ≥ 0.95 + revenue ≥ $X" → "Purchase". Per-platform value mapping is configurable.
Rejections are surfaced in the dashboard with the platform error code and our retry status. Manual replay is one click.
Related Pulse capabilities.
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Spin up tracking, telephony and AI in a single platform — the way modern US revenue teams do it.
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