As we are entering into the digital world, every service is running after displaying their virtual online existence. However, there are still some people who prefer the traditional way of calling a company through phone instead of contacting through online form or chatting on company websites. As per a recent study, 60% consumers still prefer to reach out through phone instead of flying high digitally. Therefore if you are one of them who wants 100% digital performance to drive sales, don't forget to include this fewer section part. In this section you can reach new heights with call tracking. Wait a minute, are you familiar with call tracking? Do you know what call tracking software is? Let's explore answers in this blog and know much more about this.
Call tracking is a feature of call recording and reporting procedures that make businesses track all the important details of inbound calls. The details here includes information regarding who calls, time of calling, call duration, call reasons, and how they get the business phone number to call or which search engine helps them to reach near the business organisation.
Offline Call Tracking: It involves assigning unique phone numbers to different offline marketing channels for instance direct mail, print ads, billboards or television commercials. Businesses are using distinct phone numbers for each offline campaign to track their advertisements to generate most calls and measure the offline marketing efforts' effectiveness.
Online Call Tracking: It focuses on tracing online marketing channels generated phone calls like in websites, social media, search engine ads, email campaigns etc. Businesses use the unique phone number or the tracking software to attribute calls for specific online sources. Enable them to perform assessments for digital marketing campaigns and optimise their online strategies.
Dynamic Number Insertion: Dynamic number Insertion or DNI is a technique that is utilised for online call tracking. Here the unique numbers are dynamically generated and displayed on a website based on their visitor's source or behaviour. DNI allows businesses to track the effectiveness of their online marketing efforts in real-time.
Keyword-Level Call Tracking: This tracing process involves the keywords or search terms that lead to phone calls. Integrate the tracking feature with online advertising platforms. Businesses can attribute calls to specific keywords, keyword targeting optimization, and improve ROI of their pay-per-click campaigns.
Campaign-Level Call Tracking: this tracing focuses on attributing phone calls to specific marketing campaigns or initiatives. The unique numbers are assigned to different marketing campaigns, promotions, or events to track the number of calls generated by each campaign. Businesses can effectively evaluate the individual campaigns and marketing budget allocations through this.
Session-Level Call Tracking: It tracks phone calls back to specific online sessions or the user interaction that lead to a call. The data like referring to a website, landing page or user behaviour before the call, businesses gain deeper insights into the customer journey and can tailor their marketing strategies accordingly.
Call Recording and Transcription: This feature allows businesses to record inbound calls and transcribe them into text for better analysis and review. This process helps businesses to trace customer interaction quality, staff training opportunities identification, gather valuable insights into customer preferences and behaviours.
It is a technology that records phone calls information. The tracking data give insights to managers on the call performance or to keep eye on the marketing activities like website performance, paid search, third party advertising like affiliate marketing, paid search etc. All this tracking helps managers to parse and analyse information. And the information helps to keep performance records of the employees or the advertising campaigns. The performance can be measured through various methods like sales, call duration, conversions or any other milestone.
Multiple marketing channels are competing in this digital age, for the global attention and understanding the customer journey to achieve success. The tracking software works as a bridge in between online and offline interactions, and gives businesses a comprehensive view of their marketing performance. Starting from a click-to-call button, a social media campaign, or a PPC, tracking software provides actionable data to optimise marketing strategies along with maximising ROI.
This is a process of assigning virtual phone numbers to each advertising campaign. As a result, the ads effectiveness, can be traced by the number of leads generated, the cost, and other metrics such as:
The calls' origin
The called numbers
The location of the caller with demographics
Recording of the call
Timing of the call
Marketing Medium
The performance of the website landing page, which ones are generating most calls
Search Engines where they found you on
Ad services used like Facebook or Google ads
Type of devices
Static numbers are applied to each ad and the dynamic numbers are assigned to each separate inbound call. It helps the marketers to analyse the customer route with precision, helping to learn which triggers drive more leads. The dynamic number follow metrics of each campaign are:
Responses
Interaction
Engagement
In this process of setting up your marketing campaigns won't allow any guessing game. Get the real-time transparent data, providing experts with the possibility to make any relevant changes and follow the results ahead.
There are lots of benefits of this service. It can help to spend your time more effectively, get actionable insights with greater visualisation to channelise your revenue.
Better Lead Conversion
The service helps businesses to scrutinise the high-quality leads. Because at the end of the day the worth following leads helps to boost conversions, sales, stay competitive and help to measure effectiveness. By focusing on the leads' quality, sales representatives can spend their time and efforts on converting the best leads by sidelining the junk leads.
Spend Budget on Effective Campaigns
The service helps businesses see which marketing campaigns are working and help in making money. So the businesses can focus their energies in the right direction to get better ROI. Businesses can compare different campaigns performance by tracking their unique numbers, so that they can invest and prepare different strategies accordingly. The best thing about this tracing service is it helps to identify the low-performing campaigns, so that companies can focus extra on them to make them profitable ones.
Analyse Your Team
The tracking system allows companies to listen and review both live and through recorded calls. Companies understand the team through this. They check the performance level of both teams and individuals. It helps to identify the areas of improvement. So the businesses can use the data to change the roles and responsibilities of a team or individual based on this tracking.
ROI Improvement
When you achieve success with minimum investment, that speaks about high ROI. Basically it is difficult to know where to cut costs without control on quality. So the best call tracking system allows you to pursue the right sales opportunities.It helps to focus on your energy on the deals that are likely to close to make more money.
Elevate Customer Experience
Customer satisfaction is another key area to value business success. Companies work on their best product or service along with focusing on customer support only to keep their customers happy. Here the tracking software helps to access valuable information like call intent and customer origin. Make a design more specific strategy for a certain customer group, resulting in a better customer experience overall.
Any industry that relies on inbound calls to generate customers should use a call tracking solution. It will help to understand the marketing programs.
Plethora of softwares available in the market to deal with. If you are confused to choose the right one then drive to Teldrip. It is emerging as a gamechanges for all size businesses. Teldrip's intuitive interface and advanced features simplifies call tracking and empowers businesses to make data-driven decisions. Check how Teldrip works differently for you:
Teldrips DNI: Our Dynamic Number Insertion assigns unique phone numbers to each visitor based on their traffic source. It enables us to track accurate sources of incoming calls like whether it is from Google, an organic search result or from social media posts. Teldrip attributes calls to specific marketing channels,so that businesses can effectively allocate their marketing budget.
Keyword-level Tracking: Teldrip goes beyond tracking sources to provide keyword level insights. The tracing helps to identify which keywords are driving phone calls, so that businesses can optimise their PPC campaigns accordingly for better performance. Teldrip empowers businesses to enhance their search engine marketing strategies either through bidding on high-converting keywords or through refining ad copies.
Call Recording and Transcription: The system at Teldrip records and transcripts each call, so that businesses can review conversations for better training process and quality assurance. Our call recording feature provides invaluable insights into customer interactions.
Integration Capabilities: Teldrip integrates with popular CRM and analytics platforms to ensure call data's synchronisation across all systems. Teldrip streamlines the workflow of all Salesforce, Hubspot,Google Analytics or any other by centralising call data in one place.
Real-Time Analytics: Teldrip helps in tracking call metrics like call volume, conversion rates, and duration with real-time analytics and reporting. Teldrip's customisable dashboards and automated reports helps businesses to monitor performance closely. It also helps to identify opportunities for optimization. Teldrip system provides actionable insights with its identifying peak calling hours or analysing caller demographics to drive better business growth.
Leveraging data becomes a necessary act nowadays to stay ahead of the curve in today's competitive landscape. Teldrip's call tracking software not only helps businesses to understand their customers better but also allows them to optimise their marketing strategies with maximum impact. The system helps businesses to identify trends, capitalise on opportunities and drive revenue growth by tracing and analysing phone calls.
Assigning unique phone numbers to distinctive marketing channels and different campaigns help businesses to unravel the customer response mysteries, optimise marketing budgets and help them in taking informed yet data-driven decisions. The seamless call tracking integration with other analytics tools help in understanding the customer journey by offering holistic perspective that empowers businesses to refine strategies and boost overall customer interaction quality.
Among the myriad options, Teldrip's outstanding tool not only simplifies call tracking services but also delivers quality actionable insights. Starting from dynamic number insertion to real-time analytics, Teldrip helps businesses to explore the potentiality of their phone calls to drive business growth. Welcome Teldrip's call tracking software power to take your business to new heights.
Olivia Wilson is a versatile content writer with a passion for technology and digital marketing. A journalism graduate, Olivia brings a new perspective to Teldrip's blog. Her understanding of complex concepts makes her an invaluable asset to the team. Whether she's writing about the latest AI advancements or sharing practical tips for optimizing SaaS products, the blogs written by her are highly informative and valuable.
Vikas Rajput
09 APR 2018With this setup, when the form is submitted, it will send a POST request to the /api/submitForm endpoint. The request will be handled by the API route, where you can process the form data as needed.