Tips to Measure the Success of Marketing Campaigns

Every marketing campaign is created with a certain goal, It can be raising brand awareness, increasing event attendance or to empower sales. However, every campaign needs company resources. The resources can be the marketing budget or employees' dedicated time and expertise level. Because experts can only define the right ways to achieve success in marketing campaigns for a company.

If leaders don't know what to measure, then the marketing campaign's effectiveness can be a big question. Starting a company's overall goal is a good start, but without specific objectives it is meaningless. The objectives need to be backed by collected and analysed data. If the campaign's feedback comes with consumers' perceptions Then it will help to determine that you are using your resources wisely. Like this there are many ways to measure campaign success in this blog. Let's' explore:

Measuring Success of Marketing Campaigns: What does it mean?

Marketing campaign measurement is a structured process to understand if your trading efforts are on the right path to reach near your campaign goals or not. The tracking factors include key performance indicators to check campaign's performance.

Why Measuring is so important?

It is always necessary to track your marketing campaign performance. If it is successful then your strategies are well deserved vows or else you need to make timely improvements. Nobody wants to wait till the campaign ends to discover whether it is uplifting or falling flat. The tracking helps to focus more on a particular strategy  that would have helped you to increase clicks into conversions. Furthermore  the track helps to optimise future campaigns without wasting money.

Here are some ways to measure success of marketing campaigns:

Count Historical Metrics

Every campaign is created with the hope of becoming the better version from the last one. Sales teams always want to improve on past numbers, and marketers focus on increasing more return on ad spend from the last one. We can say past campaigns become the benchmark for improvement.

You can start with e-commerce analytics to check online store traffic volumes and conversion rates. Check past year's data shows and pay-per-click  to check whether your current pay-per-click ad campaign strategy is more fruitful from the last ones or not. You can even experiment with different look and feel by changing your call-to-action button. Check whether your changes are indicating campaign success or not.

Be Qualitative

Some marketing goals require qualitative data to measure its campaign effectiveness. For instance when you are planning to launch a rebranding campaign, there you need to change consumer's perception of your new offersing. So instead of measuring click-through rates here you need to track your target audiences' changed perception. You need to set customer surveys to receive accurate qualitative tracking. Make sure your rebranding campaign emphasises fixing billing dilemmas and the promotional practices.

Digital Marketing Attribution Models

According to resources, in 2023 marketing leaders have increased 15% of their spending on digital advertising in comparison to 2021 company expenditures. Today companies find it easy to spend money on digital platforms because performance tracking is easy on digital assets.

Different digital marketing attribution models can be linked to campaign's effectiveness through landing pages , blog posts and on social media ads. Use mix models to determine which platform is attracting more leads and creating awareness. Measuring differences in social media campaign conversion rates help in confirming whether your strategy is more effective or not.

Customer Retention Rates

Targeting existing customers aims to drive more sales. The marketing campaigns like mobile and email promotion use past browsing and purchase information to make offers on a high target base. When a customer views specific products on your website many times, make your next email or mobile app message highlighting a sale or special offer on those viewed products.

When you follow a customer through purchase, it is a clear indication that your targeted campaign efforts are on the right track. However, if that person unsubscribes you from the email list or deactivates your mobile app account then either your strategy or messaging needs to be revamped.

Measuring marketing campaign success through KPIs?

One challenge faced is in choosing the right metric to use for evaluating the campaign’s success, though there are many KPIs you can choose from to measure how productive your campaign was.

• Return on Investment: Marketing efforts evaluation for relative profitability to incurred costs.

• Return on Ad Spend: Assessing the advertising revenue generation compared to the ad campaign cost.

• Customer-Lifetime-Value: Considering the customer's total value that brings to the business over their entire relationship.

• Conversion Rate: Monitoring website visitors' percentage who complete a desired action.

• Average Session Duration: Tracking visitors' average spending time on the website per session.

• CostPer Lead: The incurred cost calculation to acquire a single lead through marketing efforts.

• Cost Per Acquisition: Assessing the associated cost with acquiring a new customer through marketing campaigns.

• Website Traffic: Tracking visitors' website coming volume

• Bounce Rate: Assessing visitors' percentage on navigating away from the site after viewing only one page.

• Visits By Traffic Source: Considering the driving traffic source to the website 

• New Versus Returning Visitors: New users compared to returning users of a site.

• Cost Per Click: Each time clicking the amount verification on an online advertisement costs.

• Exit Rate: Determining the percentage of visitors who leave your website from a certain page.

• Impressions: Examining how often an ad or content is shown.

• Pageviews: Measuring how many times a specific web page is seen by people.

• Social Media Engagement: Tracking the interaction level and activity on social media platforms 

• Email Open Rate: Assessing recipients' percentage who open marketing emails.

• Click Through Rate: Counting the users' percentage who click on a specific link in an email or advertisement.

• Phone Call Conversions: Measuring the phone calls numbers generated as a result of promotional efforts.

Measure Marketing Success with Teldrip

Teldrip's call tracking software and conversion intelligence are the most valuable tools to measure marketing campaigns. You can track the success record of your digital campaigns through marketing investments.

Here Teldrip offers a full picture of marketing campaign success by allowing marketers to see online and offline conversions. The attribute conversions through phone conversations provide precise data. Teldrip's call tracking software  for tracking leads and their growth through the conversion funnel. The generated data through the software helps marketers to track KPIs like ROI, ROAS, CPL and CPA.

Additionally Teldrip supports marketers to measure the campaign success from the track through pay-per-call(PPC) optimisation. PPC is performance marketing where advertisers pay publishers along with affiliates for quality calls that were generated on the behalf of advertisers.

The Pay per campaigns allow marketers to extend distributions and inbound call volume on multiple channels. The background tracking at Teldrip and phone call attributions help to track phone number, analyse and measure the phone-based sales measures through online tracking conversions.

Final Thought

Marketing is much more than sales, but the effectiveness can only be tracked through sales numbers.  To prove ROI and the right influence companies need to link the correct data and results of different campaigns. The historical benchmarks and other metrics help marketers to rework on their strategy for the upcoming campaigns. As campaigns show immediate and even long term effects, marketers must include customer loyalty and sentiment shifts in their final analysis. Teldrip can help companies to be on the right track for achieving marketing campaign success. Be a partner with Teldrip.