How to Use AI Call Tracking Software to Boost Your Marketing Efforts

Artificial intelligence-powered call tracking software contributes to a range of operations. Marketing is an important process that benefits from the solution. By leveraging AI call tracking, marketers can focus on diverse areas of the broader process. The attribution of relevant calls, detecting the type of leads, and measuring the volume of interactions are some of these areas. As calls are tracked through an AI-powered system, insights into these areas can be collected. Through their application, improvements to various marketing processes can be ensured. Consequently, marketers can attract more leads. Thus, they can increase conversions and add to marketing ROIs as well.

What is AI Call Tracking Software?

AI call tracking software is a system that leverages artificial intelligence to monitor and analyze phone calls. It tracks inbound and outbound calls to collect meaningful information through analysis. Leveraging artificial intelligence, this information is made available in the form of insights. Using these insights, businesses can improve marketing processes.

Can AI Call Tracking Software Improve Marketing?

Indeed, artificial intelligence-powered call tracking software can help improve marketing. It can unfold crucial insights to boost relevant processes. Marketers can make use of every insight to understand key aspects of online marketing campaigns as well as measure different components.  

How Does AI Call Tracking Boost Marketing?

AI call tracking, through the use of specific software, boosts marketing efforts by collecting information. Primarily, the software records on-call conversations between business agents and callers. Depending on the system in use, the data is transcribed and assessed for valuable insights. These insights enable improving various aspects of marketing. 

• Through AI-based call tracking insights, marketers can identify the intent of calling.
• It is possible to detect whether or not a caller is an important lead.
• One can find out the type of leads, whether hot or cold.
• A marketer can measure call volume as well as the outcome of interactions.

How to Use AI Call Tracking Software for Marketing?

Through a 5-step approach, a business can use AI-based call tracking software to boost marketing efforts. The functionalities of the system can be leveraged to attribute phone calls, collect enriching insights, and detect potential sources. Besides, this approach includes auto-scoring leads and analyzing keyword ROI.

Attribute Calls as per Outcomes

With AI-powered call tracking software, a marketer can not only measure the number of calls but also the outcomes they yield. It can function to assess the nature of each call to determine whether it was about making a support service request, a sales query, or scheduling an appointment. 

• Depending on the type of call, the call tracking system can attribute it.
• Moreover, interactions that result in meaningful conversations can be identified.
• Factors leading to these interactions can be facilitated more for better marketing efforts.

Collect Relevant Insights

Software for call tracking with AI capabilities can assist in collecting relevant insights. Marketers can determine the specific aspect about which they want to learn more. It can range from the intent of buying to increasing the sale of a particular service. In accordance with the same, the software can help collect crucial bits of information.

Tap into Call-Generating Sources

Artificial intelligence-powered call tracking software works to detect channels that are beneficial for a company’s sales. In other words, it can find out which sources generate calls that eventually increase the sale of products and services. 

• For this, the AI-powered call tracking software uses Dynamic Number Insertion (DNI).
• Through DNI, a unique number is attached to a marketing campaign or keyword.
• When the campaign or keyword generates calls, this number helps in tracking the same.
• In this way, call-generating sources are detected and tapped into.

Auto-Score Leads

To improve marketing practices, certain call tracking software systems allow auto-scoring. This is a process through which qualitative leads are separated from others. Thus, low-intent leads are differentiated from high-priority ones. Accordingly, leads are focused on and interacted with to improve sales or give rise to other marketing goals.

Analyse Keyword ROI

Depending on the AI call tracking system in use, the outcomes of conversations can be linked to keywords or channels. Particularly when these are linked to keywords, an analysis can be conducted. It is advantageous for determining the keyword ROI or return on investment. It can unfold which keywords are more beneficial for improving marketing efforts.  

Best AI Call Tracking Software to Improve Marketing

To increase the impact of marketing efforts, businesses can adopt Teldrip, the best AI call tracking software. Its core offering, Teldrip Insights, comes with a range of functionalities to enhance marketing practices. As a result of these, marketers can boost the returns on investment.

In 4 main ways, Teldrip Insights can help businesses boost their marketing practices and efforts. 

• The software can optimize ad spending through data-based insights.
• It can detect sources through which more calls from leads can be generated.
• This system yields insights from customers by comprehensively analyzing data.
• Moreover, for better marketing attribution, the AI-powered software works effectively.

In a Nutshell

AI call tracking software can be used in multiple ways to improve marketing. Primarily, it can attribute calls as per the nature of interactions. Besides, it is immensely useful in collecting insights that boost marketing operations in significant ways. With solutions like Teldrip Insights, in particular, these operations can consistently improve to yield better ROI.