What is a Dynamic Number Insertion (DNI)? How Does it Help in Marketing?

When you are into digital marketing, implementing different marketing strategies is an important aspect for your business. Because the more various marketing strategies you will utilise, the more leads you will generate for your business.

However, if you did not implement the right strategy, then you might face vivid roadblocks during your business process. The hindrances could be improper customer data, misunderstanding finances and lack of insights. All these things make it impossible for brands to identify the right sources of inbound leads.

Understanding digital channels plays a great role here for companies. Because the understanding and interaction in the inbound calls and leads help in measuring the success of your ad campaigns and ROI optimization. Here comes the lead role of dynamic phone number insertion DNI) for phone lead tracking services. In this blog we are exploring how call tracking works? What is the role of DNI, how it is helping in marketing and what are its benefits?

What is Dynamic Number Insertion?

DNI is a call tracking technology, utilised by business owners, marketing agencies, marketing experts for better understanding the reasons of their visitors coming to the websites.

DNI tools records, gauges phone call conversions from different online marketing campaigns such as PPC advertisements, SEO campaigns and many more. Then provide valuable insights of how successfully their advertising mediums generate incoming calls. As this technology lets you track phone calls at the keyword level, it is often named as keyword-level call tracking.

In simple words, the caller who desires to communicate with a customer care agent is given a unique calling number. That number displays on your website the advertising tracking numbers and how the caller found you.

DNI helps in giving your business a global presence. It displays your customers as a local number and makes your local presence in different countries. So that your customers easily trust you. DNI also helps you in analysing your visitors, website traffic and call logs.

Dynamic Number Insertion with Call Tracking

Call tracking attribution for offline phone calls and online advertising, help in measuring conversion rates and ROI. Marketing agencies use call tracking to understand their clients.

It helps them to find out which channels are giving best performance. Where they can find best prospects and let you know how to earn from each marketing strategy.

Phone numbers link online activities like click and page views to calls. It allows marketers to know which marketing activity brings the most traffic to the website. It leads keywords to engage and let conversations turn into conversions.

Marketing agencies can drive traffic to customers' landing pages from different ways. Paid ads can be published in Google AdWords, Bing and social media channels like Facebook, Instagram etc. along with different offline or outdoor channels.

How Does Dynamic Number Insertion Work?

DNI is a technology that compel businesses to track the digital marketing campaigns effectiveness by dynamically inserting call tracking phone numbers. When a customer visits your website, DNI technology dynamically changes the contact number. The number will be display on the basis of visitors arrival way to the site. Whether customers come through Google Ad, Facebook campaign, or through an organic search. Here the visitor will see a different phone number that allows businesses to track which marketing efforts are generating more calls. Different tracking numbers deliver the desired primary number to the caller.

What is Teldrip and How It Helps Marketers?

Call tracking solutions at Teldrip uses most elegant dynamic number insertion technology for businesses. It captures data from website visitors and phone conversations and support marketers in improving conversion rates, ROI and customer acquisition:

• Website Visit Through Marketing Source: Teldrip captures complete marketing source  That counts each caller's website visit. It drove different ways to visit such as through ad variations, different channels, check placement, ad group, email, keyword search etc.

• Caller's website path: The tracking solutions help you to check each caller's history with your website. It lets you check the entry page, how long viewed your website pages, interaction with your website after the call, the pages they gradually called from.

• Caller Data: Teldrip captures caller's identity, their phone number, geographic location, calling time and date, used browser and OS etc.

• Call Conversation: Teldrip softwares provides conversation intelligence on what occurred on the call. It gives details on where the call was sent, who answered the call if received, how long was the conversation etc.

• The Call Value: Teldrip call scoring technology gives you indication whether the call is good based on your business sales or not. When you integrate Telldrip with your lead management or CRM system, you can see whether each marketing interaction by callers are resulting in appointment, sale opportunities with good revenue. 

Pros and Cons of Dynamic Number Insertion

Advantages

Better Tracking and ROI Measurement

Right implementation,let DNI provide precise data on each marketing channel. It helps in driving phone calls, enabling businesses to optimise their advertising expense effectively.

Tracking Both Manual Dials & Click-to-Call

Teldrip DNI tracks both click to call and manual dials. Provide comprehensive insights into customer interactions. This feature ensures accurate attribution and helps marketers in optimising campaigns to vain maximum effectiveness and ROI.

Improved Customer Experience

Based on source routing calls, make businesses to tailor the customer experience. It ensures callers are directed to the most appropriate team or single person. To access customer service quality, some phone tracking systems enable businesses to use call recording and sentiment analysis.

Better Scalability

DNI activates additional numbers to use in additional ad variation testing or giving completely different advertising campaign platforms.

Disadvantages

More Complex

DNI implementation requires a certain level of technical know-how, which can cause hindrances for small businesses. Implementing DNI requires a qualified web developer assistance. This technology needs to be tested thoroughly to confirm its successful implementation.

Added Cost

DNI's marketing effectiveness enhancement comes with a cost. Its associated cost with implementation comes with ongoing cost of platform usage.

SEO Concerns

If you did not implement DNI correctly, then it will affect the SEO. If search engines encounter multiple numbers on your site, it needs proper setup mitigation.

Teldrip: Most Preferred DNI Solution for Marketing

Teldrip provides a better call attribution platform that can scale to capture all data that a big brand may require. It also makes things affordable.

The industries like automotive, finance, insurance, travel, retail, healthcare,and telecommunications have their own websites. Each year they are receiving millions of visitors and phone calls. Many go to hundreds of different locations. Teldrip is the only DNI technology sophisticated enough to work for these sites. The capabilities Teldrip is providing are:

Every phone number full attribution: Teldrip's DNI solution provides complete call attribution data. The data included search keywords, digital ads, referring websites, and web sessions that drove the call to every phone number displayed on a website. It can display a number of web pages like "Find a Dealer" and "Find an Agent" on a single page. that both in listings and in maps.

Multi-Touch Attribution: If a website visitor comes to your site from one digital source but does not call. It later returns to the site directly in a few days, places a call, Teldrip recognizes the visitor is the same person and attributes the original display ad source information to that call.

More Data from Few Numbers: DNI depends upon many phone numbers to attribute calls from digital marketing. The bigger pool makes more expensive service. Here Teldrip technology monitors each website session for inactivity and quickly returns the phone number of inactive sessions to your pool for reuse. It enables big brands with million visitors to capture complete attribution with the fewest phone numbers with lowest cost.

Domain Attribution: As businesses are using multiple domains and subdomains, Telfrip follows all visitors on web as they migrate across these domains without losing referring information. Therefore when a call is made it's entire journey correctly captured and attributed.

Positive Impact on Web Performance: Teldrip uses asynchronous JavaScript to select and replace phone numbers on webpages. When webpages load, separately the screen runs from other elements. As a result it won't cause any delay in load time or page load failures. It saves brands from negatively impacting digital marketing performance.

Save from Negativity on SEO: Teldrip implementation never makes a negative impact on a website's search ranking. Its code never violates Google's NAP consistency requirements to determine organic ranking. Google will see your business's phone number in the page code during your site index, however it will make visitors see a trackable Teldrip number. You will get all the benefits of call attribution without losing SEO rank.

Final Thought

Dynamic number insertion is not mere tracking technology, however, it is enabling businesses to gain deep insights into their marketing effort effectiveness. By leveraging DNI, businesses can make informed decisions, optimize marketing expenses, and drive better results. As we continue to navigate the complexities of digital marketing, technologies like DNI will play a pivotal role in shaping the future of how businesses connect with their customers. To learn more about DNI and call tracking solutions, visit Teldrip and gain knowledge from our experts.