A Marketer’s Guide on Tracking Google Ads Lead (Forms and Calls)

Tracking Google Ads lead forms and calls is important to understand the performance of advertisements. The process helps in accessing data that indicates which actions from users are relevant. Accordingly, marketers can optimize campaigns and connect with more prospective leads. For the purpose of tracking, it is vital to have a deeper understanding of 2 core features - Google Ads lead forms and calls. Besides, marketers should have a thorough knowledge of how to monitor the call and form leads by setting up the necessary features on the platform. 

What are Google Ads Lead Form Assets?

Google Ads lead form asset, in simple terms, is a feature that enables collecting leads through the use of pre-filled forms. These forms are directly attached to ads. Thus, without exiting the platform, users can include their contact details in these. By using these details, advertisers can generate leads with the potential to increase sales. 

An Overview of Google Ads Lead Calls

A Google Ads lead call is a phone call that a prospective customer makes by clicking on an advertisement. Such calls are encouraged to connect leads with businesses that can best meet their needs through their products or services. 

How to Track Leads from Form Submissions in Google Ads?

In order to track leads via form submissions in Google Ads, there are 2 primary processes to implement. Firstly, initiate the setup of form conversion by signing into the account on the platform. Then opt for a call tracking solution to detect as well as analyze conversions. Afterward, one can effortlessly track Google Ads lead forms​. 

To track leads, start by setting up a Google Ads form conversion. 

• Access the Google Ads account and click on “Goals”.
• Go to “Conversions”.
• Tap on “Summary” and select “+ Create Conversion Action”.
• Now, opt for “Website” and add a site here.
• Then press “Scan”.
• Specify the conversion goal, followed by adding the “Conversion URL”.
• Hit “Save and Continue” and then click on “Finish”.

Now, begin tracking, assessing, and optimizing form-based conversions. 

• For this, employ a reliable call tracking software system.
• Solutions like Teldrip can enable tracking leads from form submissions in Google Ads. 
• This specific software comes with a range of functionalities to analyze conversions from forms.

Tip: Prefer integrating Teldrip with Google Ads for the ease of monitoring form conversions.

How to Track and Optimize Call Leads in Google Ads?

For tracking phone call leads from Google Ads​, marketers can apply 2 approaches. The first approach is inclusive of using a Google Forwarding Number. Secondly, using call tracking software is suggested to monitor leads and additionally obtain valuable insights for the purpose of optimization. 

Using a Google Forwarding Number

Through Google Forwarding Numbers, it is possible to track call leads via Google Ads. These numbers route calls to business numbers. Afterward, the platform tracks every call that qualifies for a conversion. Moreover, it is supportive of monitoring the duration of conversations, performance of marketing campaigns, and more.

• Log in to or sign up for a Google Ads account.
• Click on “Goals”.
• Next, tap on “Conversions”.
• Hit the “Summary” button.
• Tap on the option of “+ Create Conversion Action”. 
• View and press “Phone Calls”.
• Add a tag here.

Now, the display number will be removed and a Google Forwarding Number will be added.
Specify the call duration to consider it as a conversion. 

• Next, press “Create and Continue”.
• The user can now set up a tag on his/her website.
• Follow the remaining prompts to complete the setup.

Through Call Tracking Software

It is best to track Google Ads lead calls through call tracking software. Especially for lead optimization, it can work reliably. However, this is dependent on the choice of system. 

With call tracking solutions like Teldrip, it is simple to monitor lead calls from Google Ads. Moreover, it is apt for accessing insights to optimize the overall process. As a result, advertisers can maintain the flow of potential customers. Consequently, it becomes possible to increase or positively manage business sales.

Benefits of Tracking Leads from Google Ads

It is beneficial to track leads from Google Ads as the process helps in accessing relevant data for campaign optimization. With every campaign optimized, its performance improves. This, in turn, derives a better ROI or return on investment.

Optimization of Marketing Campaigns

By using Google Ads to track leads from calls and forms, one can collect valuable insights to optimize campaigns. The platform contributes to building an in-depth understanding of marketing campaigns. This is inclusive of keywords, online ads, landing pages, as well as keywords. The most impactful components can be focused on to improve campaign optimization and performance.

Boost Returns on Investments

Through platforms like Google Ads, as leads from forms or calls are tracked, one can identify which campaigns perform better to boost ROI. This specific platform is useful even for detecting keywords that are the most effective and result-oriented. By utilizing this information, marketers can attract high-quality leads. Thus, their advertising budget is rightly spent and yields more returns on investments.

Make Data-Based Marketing Decisions

One of the benefits of tracking phone call leads from Google Ads is its impact on making marketing decisions. The process involves obtaining information about important metrics. Considering that the platform is integrated with call tracking software systems, collecting additional in-depth insights becomes possible.

By and Large,

Google Ads lead forms and calls are important features of the platform. Marketers can track these to determine how impactful their ads are. Moreover, they can collect data-driven insights to improve those advertisements in order to attract more potential leads.