How Call Tracking Benefits Small Businesses to Boost Revenue?

Marketing campaigns are vital for small company businesses to increase their customer base. The reason is, small businesses can't afford to waste their limited money and resources on campaigns. They don't have that much of budget freedom for the expenditure on monitoring what is working and what is not.

Phone calls help a lot to small businesses by providing good leads for running campaigns. But the question here is how they will know which marketing campaign will be best for them.

Well, to answer this question call tracking software enters here. Thus, it can be seen how small businesses can gather information through different marketing communications campaigns and thereby gain the maximum return on their investment. In a new survey, it is revealed that 60% of consumers currently are comfortable to call small businesses primarily through phone.Let's explore how small businesses can optimise call tracking strategy with software and get the most benefits.

Understanding Call Tracking

The  technology that enables businesses to track and analyse incoming phone calls is called call tracking. It assigns unique phone numbers to different marketing campaigns. When a customer calls these numbers, the system tracks key information. This includes the call's source, duration, and outcome.

Why  Call Tracking is Important for  Small Businesses?

One should not dispute the fact that small businesses always have a small amount of money that they can spend on marketing their operations. Their primary aim is to receive maximum return  on investment (ROI). Call tracking helps by providing insights into which marketing efforts are driving phone calls.  For refining marketing strategies this data is very much invaluable. Here are few reasons:

• The tracking system will help businesses to find out which keyword, campaign or advertisement strategy will attract potential customers. So that businesses can focus on their budget and efforts to improve on preparing effective campaigns to get more conversions and higher ROI.

• The busy lines mostly exhausts customers. The call tracking sends a real-time notification, through email or voicemail when a call is lost.  So that call agent will take immediate action once they are available.

• The utilisation of a unique phone number will help to trace the source of the call back to a specific campaign. Call tracking lets you record phone calls , so that you can analyse all the details like lost leads. With this lead you can retarget ads or emails that will address their queries.

• Call tracking can help to find your target audience and discover how you can capture their interest. The system will provide important caller details that help the customer service representative personalise their interaction with the customer.

Call Tracking Benefits for Small Businesses

Improved Marketing Attribution

Call tracking enables precise attribution of phone calls to specific marketing campaigns. It helps businesses to understand and find out which keywords,  ads and channels can generate the most calls. This helps in allocating resources to the most effective strategies.

Enhanced Customer Insights

Knowing the source of each call provides deep insights into customer behaviour. Businesses can understand what prompts customers to call and tailor their marketing messages accordingly. As a result you will receive tailored  and most effective communication.

Better Lead Management

Call tracking systems often integrate with Customer Relationship Management (CRM) tools. This integration allows for seamless lead management. Sales teams can access call data, track leads through the sales funnel, and ensure timely follow-ups.

Increased ROI

By identifying high-performing campaigns, businesses can optimise their marketing spend. Investing in what works and cutting out what doesn't leads to a higher ROI. The small businesses with limited budgets will get the best help out of it.

Enhanced Customer Service

Call tracking provides insights into customer inquiries and pain points. Businesses can use this data to improve customer service and address common issues.  The chances are bright when satisfied customers refer others and even customers return most.

Competitive Advantage

Using advanced tools like call tracking gives small businesses a competitive edge. They can compete with larger companies by leveraging data-driven insights to improve their marketing and customer service.

Statistics on Call Tracking Benefits

Statistics show the significant impact of call tracking on small businesses:

1. Increased Sales: Companies adopting call tracking stand to gain by an increase in their sales by as much as 20%-30% on account of better leads and marketing information.

2. Higher ROI: Some firms observed an increase in ROI of between 10-20% after using call tracking data to adjust its marketing budget.

3. Better Customer Service: According to the survey, 60 percent of the firms and organisations have noticed the improvement of the level of the provided services, as well as the reduced time of issue solving.

4. Improved Marketing Strategies: Therefore 70% of businesses adapt their marketing strategies and perform better when the call tracking data is incorporated.

Discover Teldrip

Ready to boost your sales ROI? Teldrip is your ultimate solution for enhancing ad campaigns with cutting-edge call tracking, virtual numbers, and real-time analytics.

• Share your business potential with Teldrip

• Streamline your ad campaigns for maximum ROI

• Utilise the power of call tracking and virtual numbers

• Do instant analytics for improved sales ROI with Teldrip

• Revolutionise your marketing with Teldrip call tracking technology

How Teldrip can transform your marketing efforts and maximise return on investment?

• Precise Attribution: Teldrip uses unique phone numbers for each campaign. Track which efforts generate calls. Accurate, clear.

• In-depth Analytics: Discover call duration, outcomes, and demographics. Understand customer behaviour. Detailed insights.

• Enhanced Lead Management: Seamless CRM integration. Streamline lead processes. Follow up efficiently.

• Optimised Marketing Spend: Identify top-performing campaigns. Allocate resources wisely. Reduce waste.

• Improved Customer Service: Analyse data to spot issues. Enhance service quality. Increase satisfaction.

• Increased Sales: Effective lead management. More insights. Boost conversion rates. Sales grow.

• Real-time Reporting: Access instant data. Quick strategy adjustments. Stay current with performance.

• Scalable Solutions: Teldrip grows with your business. Flexible services. Adapt as needed.

• Competitive Edge: Leverage advanced tracking. Stand out from competitors. Gain an upper hand.

• Transparent Operations: Clear, detailed reports. Transparency fosters trust. Make informed decisions.

Final Thought

Tracking calls will help to find out when your company receives the most calls from potential customers. The information will help to manage the working hours of your staff so that you can manage all calls even during peak hours.

Call tracking is a simple and highly useful process for small businesses to get benefits from multiple ways. It will also help you to understand your customers better and determine the most effective marketing strategies for your company. Teldrip with its innovative, customer-focused, transparent, reliable and supportive approach is the most suitable partner for you. Embrace call tracking to witness the advanced transformation in your small business.