Teldrip - 8 Steps to Run Your First Pay-Per-Call Campaign on Facebook

To run the first pay-per-call campaign on Facebook to achieve a business goal, an advertiser can set up his/her Ads Manager account. It is a vital requirement to get started with a PPC ad. In addition to setting up this account, one should know the step-by-step approach for launching the ad. The main steps to publishing PPC campaigns on this social media platform involve using the Ads Manager to pick an ad type, create it, and then target a particular audience or set of buyers. While running these, ensure to track their performance and success to determine whether business goals are being achieved.

What is a Pay-Per-Call Campaign on Facebook?

On Facebook, a pay-per-call campaign is an advertising model for generating high-intent leads. As part of this model, a business pays a sum when a prospective customer dials up its phone number directly from its ad on this social media platform. Thus, the advertiser pays for the call that meets the set criteria. 

How to Run Your First Pay-Per-Call Campaign on Facebook?

To run the first pay-per-call campaign on Facebook, one should start by creating a business page on it. Then, in sync with a specific goal, identify the audience to target. Now, create the ad and determine its placement on the platform. During the process, set the budget and bidding strategy as well. 

In all, one can carry out an 8-step process to run the campaign on Facebook. 

Step 1: Create a Facebook Page for Business

The first step to run a PPC or pay-per-call campaign involves creating and setting up a Facebook business page or profile. Note that it comes with features for running and monitoring pay per call campaigns. However, for the ad to work, the profile should be discoverable. Therefore, to enable users to find the page, add relevant information to it.  

Step 2: Add a Facebook Ads Manager Account

To create a PPC ad, utilize the Facebook Ads Manager. Add and set up the respective account. Note that setting up this account is necessary to run campaigns, since one cannot initiate them via a personal account. 

• Go to the official website for “Facebook Ads Manager” to run PPC ads.
• On the main page, tap on the “Go to Ads Manager” button.
• Input account information for the setup.
• Then add the required details to complete the payment.
• Now, save the information and continue publishing the first ad.

Step 3: Determine a PPC Campaign Objective

An important step in planning and carrying out the first Facebook ad campaign is identifying the goal to achieve with it. Take into account that the social media platform is supportive of 6 types of objectives. According to these, the layout of each ad will differ. Moreover, as per the type, a user can access different pay per call campaign features.

Step 4: Know Your Target Audience

In the next step to creating the first pay per call/PPC campaign on Facebook, it is vital to know the audience to target. While determining it, focus on specific aspects relevant to conversions. These include the gender, location, and other demographics of potential customers. Also, one can rely on the previous ad’s database for refining the audience.  

Step 5: Create Pay-Per-Call Campaign

Now, for the creation of the first PPC ad campaign on Facebook, go to the dashboard. For a business that is launching its first campaign, the dashboard will appear empty. Access the same and choose the type of ad to run. 

• Go to the Facebook Ads Manager dashboard.
• Select a type of PPC ad to launch.
• Then click on the “Create” button.

Step 6: Plan, Structure, and Create Content

The next step of running the first successful Facebook ad campaign involves planning content. Remember to structure it for the ease of sharing the key message with the targeted users. 

• Prefer to add a concise description of the business and add it to the top of the advertisement. 
• Select one or multiple images to include in this ad, in sync with its description.
•  Add a direct and clear CTA or call-to-action for a user or prospect to act.

Step 7: Select Where to Place Ads

Across social media platforms like Facebook, a marketer can find a number of options to place an ad when starting a PPC campaign. Note that online advertisements can appear in the Messenger as well as in the Stories and News Feed. Besides, for the campaign, one can also prefer Instagram, the associated Meta app. 

Step 8: Specify Ad Budget and Bidding Strategy

To continue running pay-per-call affiliate campaigns on Facebook, determine or set the budget for it. Decide on an amount to run the ad per day or on a monthly basis. Selecting a monthly option is ideally preferred for long-term campaigns that result in a better impact. 

In addition, a marketer should select a bidding strategy to attract leads while the PPC campaign runs on Facebook. Take into account that strategies like CRC are the best for this purpose. The cost-per-click model enables one to pay a sum of money only when a user clicks on the CTA of a Facebook ad.

How Does a Facebook Pay-Per-Call Campaign Generate Leads?

A pay per call campaign on Facebook generates leads through precise targeting. For this, it relies on elements such as ad types, compelling design, and clear copy. Through such advertisements, as the right audience is targeted and solutions for their existing needs are offered, the scope for conversion broadens. Consequently, more leads are generated.

Tracking Campaign Performance

Though Facebook pay-per-call campaigns help in generating leads, their performance can vary. Hence, it is only vital to track how each ad performs to determine its effectiveness. By monitoring the same, a marketer can determine whether an ad is rightly targeting the audience, increasing conversions, etc.

How to Track Your First Facebook PPC Campaign?

In order to track PPC campaigns on Facebook, one can employ solutions like Teldrip Insights. It extends the best pay per call tracking software for monitoring ad performance. Its functionalities detect the impact of the advertisement in addition to measuring the ROI or return on investment.

To Conclude,

Running a pay-per-call campaign on Facebook requires one to undertake different measures. To easily get started with the first ad campaign, a series of 8 steps is vital to follow. Besides this, one should ensure to track how it performs to identify whether the right impact is created and the planned business goals have been accomplished. 

Frequently Asked Questions

1. How to run a paid campaign on Facebook?
To run a paid ad campaign on platforms like Facebook, use its Ads Manager. Through its easy-to-navigate dashboard, easily create a particular type of ad. 

2. Can you track pay per call campaigns on Facebook?
Yes, it is possible to track the performance of a pay per call campaign on Facebook. Mainly through pay per call tracking software, one can monitor the impact of the ad.

3. How to create your first Facebook PPC ad step-by-step?
For running the first pay-per-call or PPC ad on Facebook step-by-step, start by adding a business page. Afterward, one can create and set up a Facebook Ads Manager account. Now, keeping in mind the business goal and the target audience, move further with campaign creation. Lastly, position the ad and set the budget or bidding strategy.