How to Improve Your Online Reputation? Top Tips and Ways

Everyone wants to show their good side to all, whether it is a business or individual. Online reputation is the most demanding consideration in this digital age. Whether you are a business professional, an entrepreneur, or an individual, all you need to be in social media as it is the perfect platform for your online reputation management.

It is fact that 85% of potential customer value online reviews in comparison to personal advice. Online consumers focus more positive reviews and set them as the practical identity in terms of credibility. In this blog, we will explore online reputation, why it is important for every business?

Understanding Online Reputation?

Online reputation is the information that gives perception of a business, individual , entity or brand on the internet. This information includes social media profiles, reviews, news articles, blog posts, and any other content that one can find from online searches. We can also say it is a digital footprint that describes how others perceive your business and you.

What Statistics Says:

1. Online Review Impact

According to BrightLocal study,in 2020, 87% of consumers check on online reviews before entering into local businesses. In 2019 the percentage is 81%.

2. Influence of Online Reputation

According to Podium research, 93% of consumers believe online reviews impact on their purchasing decisions.

3. Importance of Responding Reviews

Reviewtrackers' study says, 53% of customers expect businesses to respond within a week on negative reviews.

4. Social Media in Reputation

In 2020, as per Sprout Social Index, 91% consumers believe in social media's power to connect with people. 
89% of consumers believe social media is good to use for businesses.

5. Negative Review Impact

In Moz study it is found that a business risks losing 22% of its customers after finding one negative article on their first page of the search engine results.

6. Employer Perspective

CareerBuilder Survey says, 70% of employees use social media to screen candidates during the hiring process, and 57% have found content that caused them not to hire a candidate.

Why Does Online Reputation Matter?

In today's interconnected world, one cannot ignore online reputation. Here are few considerations on why it matters:

• Online presence creates first impressions for potential employers, clients and partners. If the first impression is positive then it is like a door open to new opportunities and at the same time the first negative impression leads to missing all lucrative chances.

• Trust and Credibility are the key phrases for a business to engage individuals. A strong online reputation builds credibility and fosters trust among the audiences to lead better relationships and opportunities for growth.

• Online reputation directly impacts on your brand, it reflects on how consumers perceive your brand. The positive reviews, social proof can influence purchasing decisions, whereas negative feedback can move away your potential customers.

• Online reputation affects our networking and relationships. A positive reputation helps to build successful professional relationships. The more positive and responsive you are , the more collaborative you are with individuals.

• During the crisis, a well-managed online reputation can help in mitigating damage and can protect your image.

Why Reputation is important for your business?

Impacts your buying decisions

• 59% of shoppers do online research before buying any product.

• 97% consumers say they go and consult for product reviews before buying.

Better dealing with Negative Reviews

It is a fact that, when you are in business, you can't always expect to get positive reviews. To maintain your top position online you need to deal with negative reviews. When you give solutions to negative reviews, take care of them, customers will appreciate and tend to spend more on your website.

Valuable feedback

If you are receiving the same compaint multiple times then you need to fix the issue as soon as possible. Start collecting useful insights on your products, services and overall customer experience by reading the reviews.

How to Improve Your Online Reputation?

You can manage your online reputation with a wide range of available tactics and strategies. If you lack the abilities required to manage your perseverance then you are responsible yourself for letting down your reputation. Here are a few strategies to manage your online reputation more effectively.

Don't Ignore Online Reviews

Your reputation can be managed effectively when you satisfy your customers in every way. You need to check your reviews, if they are more, don't get upset. According to research     more than 63% consumers check the reviews before buying as per Google. 45% on Yelp before visiting a business, 30% check TripAdvisor and 23% go on Fb. Like this there are many sites which give authentic solutions for complaints. Give reply to all reviews. With well managed answers and solutions try to turn negative ones to positive.

Encourage Satisfied Customers for Review

It is a fact that people tend to leave a review after getting a negative experience rather than a positive one. You can train your staff at every location to encourage satisfied customers to leave a review. Can offer incentives like cash rewards, point rewards, in-store discounts for customers who take the time for a review. You can send email requests for reviews, soon after they purchase.

Monitor Your Social Media Channels

Customers can also leave feedback about your business through social media. So to effectively manage your brand image, you should monitor all of your social channels and respond to each comment that is related to your business. 
For a positive comment, thank your customers. And when you are addressing a negative comment, reply with a genuine apology and ask more to speak via email or phone. It will help to control your damage on public platforms. You need to give prompt actions on your negative post, if you take time, it will get viral within a fraction of seconds.

Focus on Brand Advocacy

Take happy customers for your brand advocacy. As they are aware of your product and services they will love to tag you on their social media accounts. Whatever may the age group of your customers, you will get noticed by their different aged social media circles. You will get exposed to new audiences you have not reached yet. You can incentivize others to participate, so that others get benefits by following you.

Own Page SEO Strategy

Use a keyword research tool to check the most common branded searches for your business and use them on your page. Another strategy to improve your reputation is to create blogs regularly. It will help to build a loyal following and customer community, who will speak for you online.

Be Live to Add Value

Be consistent in your messaging, demonstrating your values through your action, so that your online presence will impact your brand's core value. Gradually it will establish trust factor with your audience, help to build positive reputation and create a loyal customer base. Having a strong brand reputation means differentiating your business from the crowd. It will not only help in attracting new customers but also improve your overall credibility.

Build A Public Relation Strategy

Being authentic is the most important part of public relation strategy. People can sense the authenticity of a brand. If you are overpromising on what you deliver then it will cause a great harm to your reputation. People will destroy you with online reviews and trolls. Therefore simply promote a message that aligns with your brand's core values.

Initiate Call Center Conversations

You can use technology to prevent negative brand image. Conversation intelligence platforms like Teldrip analyse your contact centre conversations with Ai and collect valuable insights.

Conversation intelligence can help you in identifying issues that have the potential to impact your future customers. Take the right actions to fix the problem and create a better experience.

Always Listen to Customers

Your online reputation management does not lie in hiding your flaws and deceiving your audience. It is very challenging to keep yourself always clean because customer expectations are very high. To clear your image you need to follow up a negative review or social media mention to understand the root cause. Why is your customer not happy? What goes wrong? Whether it is a small issue or an effective one to impact your customer base.

Take necessary steps to rectify the issue. Additional training is necessary for your team to deal with this kind of situation. Follow your customers and give them discounts, special offers to smoothly cover up the matter.

Role of Teldrip in Online Reputation

Teldrip's conversation intelligence platform plays an important role in bolstering online reputation by securing the power of advanced analytics and data interpretation insights. Analyse customer interaction across vivid channels along with emails, calls, messages. The team identifies sentiments, patterns, key insights to shape a brand's reputation. Feedback on products, services and customer experiences, to make informed decisions to develop satisfaction and loyalty. 
Moreover, Teldrip focuses on addressing customer concern, providing solutions to their issues, and cultivating positive relationships. With Teldrip you will not only safeguard your online reputation but also foster growth and success in the digital landscape.

Final Thought

All the above recommendations help in securing your online reputation. Online reviews help in progress in a better way. Though proactive reputation often costs more, it will save in the long run. This approach not only supports you to plan for the long-term but also builds a strong and reliable customer relationship.

It is never too late to plan your company's online reputation strategy. By following all the above techniques you can build a positive perception of your brand in the digital world.

Use these strategies to cultivate trust, build customer relationships, and create positive perception for your brand. It will help you in increasing your audience base. It is a fact that reputation management can take time and effort. Always check your points and make sure that our online reputation is always in check and help your brand stand out from the competition.