4 Trusted Methods to Track Phone Calls on a Website

Phone calls on a business website tend to result in more conversions, considering that they are driven by relevant sources. Call tracking is, therefore, important to detect every specific source that generates them. For this purpose, marketers can rely on 4 trusted and proven methods. They make use of Google Analytics, call tracking software, and other reliable means. While they are impactful in finding out the ad campaigns, keywords, or channels that urge users to make calls, they are also crucial for deriving additional information. Through these, insights into callers’ details can be obtained that can significantly help in improving conversions. 

Why should Businesses Track Calls on a Website?

A business should track calls on its website to find out the specific source that led to these. It can help understand the relevance of the source and indicate its usefulness as well. 

Besides, businesses should monitor calls on their websites to derive other critical information as well. This is inclusive of web users’ demographics, intent of calling, number of queries received, the scope for conversion, etc. 

Proven Ways for Tracking Phone Calls on a Website

Businesses can track calls made by website users mainly through Google Analytics. Other ways to monitor them include the use of Google Ads, direct communication with callers, and call tracking software. These 4 ways are trusted and proven to collect the required information.

Method 1: Assess Click-to-Call Activities via Google Analytics

Across websites, click-to-call buttons direct visitors to take the necessary action, i.e., dialing up the phone number of a business to push deals forward. Take into account that these buttons work more successfully when mobile users browse through sites. Then, via Google Analytics, their activities can be tracked.

A click-to-call button, when tapped, encourages a user to visit the dial screen.

Smartphone users tend to make more calls than others when the option is presented to them.
As they connect with businesses, Google Analytics can help track their activities.

Method 2: Opt for Google Ads Phone Call Conversion Tracking

Through Google Ads, a marketer can make products or services visible to the targeted audience while tracking the related campaigns. It helps measure the conversions they result in, primarily over phone calls.

To track calls from Google Ads for free, Google provides a unique contact number for a campaign.
Through this, a phone call is forwarded to the contact number of a business.
When a user clicks on a campaign, the phone number by Google will be changed by the number linked to the business website.
Mainly for swapping the numbers, the Google Tag Manager or GTM is used.

Note: Though this is an impactful call tracking approach, it will only monitor calls driven by Google Ads campaigns.

Method 3: Directly Communicate with Callers

To track calls, it is of use to directly ask callers the means through which they discovered a business website. This method is not only direct but cost-effective as well. It is a majorly impactful approach to monitor the call volume received. 

Note that this is a person-to-person method.
As a business interacts with callers, it can simply question the reason for calling. 
Thus, direct, clear, and genuine information can be availed of.

Method 4: Utilize Call Tracking Software

A reliable method to monitor phone calls is inclusive of the use of call tracking software. This is a solution that assesses calls at the granular level. 

Keep in mind that the working of the system to monitor calls can differ in sync with the specific platform. Thus, one can access varied features to assess phone calls and do more.

The software to track calls can measure the duration of calls as well as their volume.
It is helpful in learning about the journey of callers on a business website.
This system can capture the geographic information of users.
Further, it can help record calls to go through conversations, assess quality, and also provide training to sales agents.

To Conclude

Tracking phone calls on websites is an important practice, especially to understand the source that generates them. Through certain proven ways, businesses can monitor them with ease. Note that it is only beneficial to experiment with different methods since it will help identify the one that is the most effective in the assessment of these calls.

Frequently Asked Questions (FAQs)

1. How to track phone calls from a website?
To monitor calls from a website, one can use call tracking software. It is a new-age solution that tracks the sources of calls, such as keywords, campaigns, or marketing channels.

2. What does website call tracking mean?
Website call tracking means the monitoring, as well as analysis, of inbound phone calls dialed by the users of a site. The process is useful in finding out the source that directed callers to that site.

3. Why should you track calls to your website?
One should track phone calls to one’s website to identify which sources are effective in generating them. Accordingly, the budget for investing in that source can be optimized.