12 Best Pay Per Call Tracking Software to Boost Marketing Efforts

For businesses, it is vital to improve marketing efforts from time to time. Pay per call tracking software presents an innovative and impactful approach to the same. To boost marketing practices, the solution is apt for every business to consider. With over 12 best PPC tracking software systems available, businesses can conveniently fulfill this purpose. Ranging from Invoca and Call Atlas to Teldrip and RingCentral, every platform presents intelligent features to measure pay per call marketing efforts. They help track ad campaigns and measure various analytics to understand their performance. Prior to exploring these, however, it is important to know how these systems can enhance marketing practices.

How Does Pay Per Call Tracking Software Boost Marketing Efforts?

Pay per call or PPC tracking software can improve marketing efforts, mainly by monitoring the effectiveness of current measures. These are inclusive of the ongoing marketing campaigns, the number of calls they generate, the quality of leads they attract, and more. Thus, enhanced marketing efforts are among the top benefits of pay per call tracking software for businesses. 

Top PPC Tracking Software Systems to Improve Marketing

Call Atlas, Teldrip, Invoca, and several others are among the top PPC tracking solutions. Businesses can boost their pay per call marketing practices as they leverage these systems. They support live call monitoring, recording, and analyzing to derive insights that inform how impactful these practices are. Besides, they can help optimize these efforts to obtain better outcomes. 

In all, there are 12 PPC tracking software systems businesses can choose from to level up their marketing measures.

1. Invoca

Counted among the top pay per call tracking software, Invoca is an advanced solution to consider. It facilitates PPC marketing through multiple capabilities powered by artificial intelligence. Using these, a business can monitor phone calls. Moreover, it is supportive of analysing conversations to derive rich insights. These insights can boost returns on investments.

Features Available

When using Invoca’s pay per call tracking capabilities, marketers can avail themselves of numerous features. 

• Invoca tracks calls to analyze information and derive valuable insights.
• It enables creating reports inclusive of campaign performance details.
• For extended functionality, this software offers multiple options to integrate with CRMs, business tools, etc.
• It monitors and attributes calls in real-time.
• The software evaluates phone calls to detect high-intent leads.
• For the best artificial intelligence capabilities and insights, it is a reliable solution.
• This system enables PPC tracking in real time to improve marketing practices.
• It can auto-score calls to detect high-intent leads.
• With it, marketers can benefit from comprehensive reports for decision-making.

2. CallRail

For the ease of PPC tracking, marketers can opt for CallRail. This pay per call tracking software has been designed to make monitoring simpler. Through a range of modern features, it simplifies the process of tracking and assessing inbound calls. Following each analysis, marketers can find insights to create more impactful marketing strategies and campaigns.

Features to Expect

For end-to-end PPC tracking and improvement in campaign performance, with CallRail, businesses can expect 6 best features. 

• CallRail has excellent features to track, record, and analyze inbound calls.
• Through DNI or Dynamic Number Insertion, it auto-tracks campaigns or keywords.
• The system smartly analyzes interactions with customers, campaign performance, etc.
• It features advanced analytics to detect agent performance on calls and the quality of leads. 
• CallRail supports integration with CRM systems to manage workflow better.
• It enables making custom reports to fulfill diverse business requirements.

3. Ringba

Pay per call tracking software systems like Ringba are among the leading choices to consider. It provides solutions to track calls, analyse conversations with potential leads, use insights to improve campaigns, and enhance customer service. All in all, it is a helpful solution for businesses aiming to excel in performance marketing. 

Top Features for Marketers

Ringba makes it easier for marketers to execute PPC tracking through 7 main features. 

• For PPC tracking and access to quick insights, Ringba is a trusted software.
• With Ringba, real-time call tracking is one of the features to expect.
• To facilitate workflow, the software integrates with a number of CRM and business tools.
• It gives access to custom analytics for campaign performance and ROI tracking.
• For handling and managing business calls, the system is apt. 
• Additionally, it offers call routing to connect callers with agents who can best help them.
• Moreover, the platform is scalable, irrespective of business size.

4. Call Atlas

For PPC tracking, Call Atlas is a feature-rich solution. While it tracks calls, it aims to ultimately optimize marketing operations. Thus, it significantly contributes to generating leads. 

Notably, this software has a robust set of features along with a simple interface to exercise these, thereby being an ultimate solution for businesses that want to track calls and increase their ROI. 

Best Features

Users of Call Atlas can utilize a number of pay per call tracking features, ranging from real-time monitoring to intelligent insights for marketing campaigns.

• With Call Atlas, marketers can track live calls, i.e., in real-time.
• They can connect calls to specific marketing campaigns, ads, and keywords.
• It provides analytics such as campaign success, call duration/volume/performance, client interactions, and more.
• The user-friendly platform gives detailed reports to generate more leads.
• The software is supportive of call routing as well as forwarding.
• For integration with top marketing platforms and CRMs, this solution is ideal.
• It enables access to detailed reports, comprising data to enhance marketing strategies.
• Moreover, it features an efficient, advanced, and intelligent call management system.

5. Teldrip

For an increase in conversions, Teldrip is the best pay per call tracking software that every marketer can choose. It not only detects current advertising efforts but also helps improve them. Through actionable insights collected via tracking, it contributes to optimizing ad campaigns, thereby yielding better results.

Robust Features Available

Leveraging groundbreaking PPC tracking technology, Teldrip presents high-performance features for advertisers. 

• Teldrip provides pay per call tracking abilities, powered by artificial intelligence.
• It helps in measuring marketing ROI or returns on investments.
• The solution is useful for the optimization of campaigns by leveraging data.
• Also, it offers advanced call tracking, routing, and reporting features.
• Besides, this system is apt for project management and real-time bidding.

6. Marchex

To manage and optimize ad campaigns, advertisers can invest in solutions like Marchex. It is the top pay per call tracking software for businesses. They can analyze inbound calls as well as their performance. This analysis can unfold valuable insights to maintain or improve their performance for profitable returns. 

Best Features to Avail

With Marchex, recording and tracking calls aren't the only features to obtain. The PPC tracking software extends its functionalities beyond. 

• Marchex monitors calls to create logs for understanding how customers interact.
• It evaluates how ad campaigns perform to extract the best insights.
• This system provides analytics that work in real time for call performance monitoring.
• Even for call scoring, this is a reliable solution to invest in. 
• As calls are scored, the quality of leads is assessed.
• With Marchex, businesses can prepare customizable reports for particular business needs. 
• It is capable of integrating with a range of marketing and CRM tools.

7. RingCentral

As the leading pay per call tracking solution, RingCentral presents users with new-age capabilities to track and monitor conversations. This is an excellent choice of system for inbound call management and optimization. Besides, it has additional capabilities that make it an advanced solution for creating improved online campaigns. 

Top Features

To track calls and analyse them instantly, RingCentral works exceptionally. Besides this, it has multiple other features to offer:

• RingCentral helps in routing calls to the right destinations for the necessary information or support. 
• With this PPC tracking system, customized analytics are available to measure ROI.
• It flexibly integrates with an array of business tools for better workflow.
• The platform remains scalable for small, medium, and large-scale businesses. 
• Especially for startups, it is a recommended call tracking software.

8. CallFire

For businesses, CallFire is an effective pay per call tracking software that comes with a user-friendly interface. The simple-to-use platform enables the ease of understanding advanced features to monitor, analyse, and improve interactions with callers to serve them better.

Available Features

When choosing CallFire for PPC tracking, marketers can instantly access feedback through live tracking. In addition, it has 5 other features to use.

• CallFire is supportive of advanced-level routing for call handling in bulk.
• This software gives personalized analytics in sync with business goals.
• To improve its functionality, the software comes with a wide scope for integration.
• It is a growth-oriented solution, particularly for new businesses or startups.
• Businesses can monitor and evaluate live calls.

9. DialogTech

The DialogTech software is apt for pay per call tracking. The solution provides intelligent features to track calls generated through campaigns and collect insights to enhance advertising efforts. Hence, it is a dependable system to create beneficial marketing strategies.

Features to Avail

Pay per call tracking software systems like DialogTech enable advanced-level monitoring of conversations. Owing to modern capabilities, this particular system is able to track them to conduct a thorough analysis.

• DialogTech offers AI-based insights to foster better interactions with customers.
• It is supportive of customizable analytics for performance tracking and ROI measurement. 
• The PPC tracking software gives access to several tools for call monitoring.
• It attributes calls in real time as per the marketing practices that generate them.
• Moreover, it integrates flexibly with CRMs and business tools.
• Also, one can synchronize the software with marketing automation systems.

10. Call Tracking Metrics

One of the leading software systems for pay per call tracking is CallTrackingMetrics. It presents a number of features to assist companies in monitoring, managing, as well as optimizing phone calls. Thus, this system is an apt pick for the purpose of PPC tracking.

Best Features

For the users of CallTrackingMetrics, a number of PPC tracking features can be leveraged. 

• This software is equipped with features to track calls in no time.
• As live calls are monitored, insights are generated on the basis of every interaction.
• Users can access custom analytics that measure campaign performance.
• These analytics further help in keeping track of returns on investments.
• Its additional features include call distribution and routing to connect agents and callers.

11. ResponseTap

For intelligent pay per call tracking, businesses can depend on ResponseTap. The platform monitors inbound calls generated through marketing campaigns. To leverage the functionality, users can access its intuitive interface. Thus, in a simpler and quicker manner, calls can be monitored in addition to utilizing a range of features. 

Top Features

As businesses engage in carrying out ad campaigns, they can track calls and do more with the ResponseTap PPC tracking system.

• This system automates the number placement process to speed up tracking.
• For call-based performance, it has the best insights to present.
• A business can access in-depth reports to further find insights.
• Lead quality can be detected through the use of this solution. 
• This is a system that smoothly synchronizes with top CRM solutions for a better workflow.

12. Active DEMAND

For businesses, ActiveDEMAND is an all-inclusive pay per call tracking solution. Functional as a marketing automation system, it assists companies with the optimization of every pay per call campaign. Through the use of different functionalities, a user can optimize the campaign and witness better outcomes, including a higher ROI.

Features Available

From monitoring PPC campaign effectiveness to creating tailored reports, with ActiveDEMAND, a business can receive diverse features.

• Conveniently engage in pay per call tracking with the ActiveDEMAND software.
• Record calls to go through customer conversations and derive insights into their needs.
• Plan more effective campaigns to attract users and auto-insert unique numbers to track them. 
• To understand the quality of leads generated through these, get detailed insights.
• In sync with business requirements, prepare customized reports.
• Get various integration options to introduce more efficiency to the workflow.
• On top of that, easily set up the system and utilize its simple interface to use these functionalities.

On the Whole,

The landscape of pay per call marketing often evolves. Knowing the best PPC tracking systems can help in adapting to it. With the top solution in place, a business can plan more effective ad campaigns and elevate its marketing efforts. This is dependent on the functionalities of the specific software to monitor and boost these efforts.

Frequently Asked Questions (FAQs)

1. What is pay per call tracking software?
Pay per call tracking software is a solution that helps measure the impact of performance marketing. It tracks the results of pay per call marketing. By attaching unique numbers to ad campaigns, it monitors the calls they generate, the quality of leads they attract, and more. In all, it tracks how effective every campaign is and presents insights to make it more impactful.

2. How to track pay per call performance?
To track pay per call performance, a business can consider using a PPC tracking software system. It can monitor essential metrics, such as call volume and lead quality, to indicate how a specific campaign is performing. 

3. Which is the best pay per call tracking software in 2025?
In 2025, Teldrip is among the best PPC tracking software. It tracks calls generated through ad campaigns. Moreover, it presents intelligent insights into customers’ interactions with campaigns, their expectations, and more. 

4. Why is pay per call tracking important in 2025?
Pay per call tracking is important for businesses, especially in 2025, to understand the impact of their pay per call marketing campaigns. This process helps marketers in understanding how they perform and in what ways they can improve it. 

5. Which features should I look for in pay per call tracking software?
In pay per call tracking software, live monitoring of phone calls is the top feature to look for. Besides, it should offer call attribution and analysis. Its additional features can include intelligent call routing or quick forwarding.