What is the Difference Between Static & Dynamic Call Tracking Numbers? Explained

Static and dynamic phone numbers retain their importance in call tracking. This is due to their functioning and benefits. For different businesses, a specific type can be more vital. Hence, a comparison of static vs. dynamic call tracking numbers is significant. While comparing these, organizations should consider obtaining an overview of each number. Following this, they should focus on the type of information regarding prospects they can yield. The quantity of data is another crucial determinant to not overlook. Furthermore, a business should be aware of the flexibilities offered through the use of each of these. Thus, a detailed comparison of differences between dynamic and static numbers can help determine which is better.

What is a Static Call Tracking Number?

A static call tracking number, put simply, is an individual phone number. However, it can be trackable. Commonly, it is displayed on social media platforms such as Facebook or placed in a print advertisement.

• Prospects can utilize a static call tracking number to connect with a business.

• It can come into use for activities associated with offline marketing.

• Even for campaigns on social media, it forms a requisite. 

What Does a Dynamic Call Tracking Number Mean?

Dynamic call tracking numbers are the ones placed on business websites. As the term indicates, these numbers dynamically change. This change occurs in accordance with the kinds of prospects accessing the sites.

• This type involves a collection of phone numbers.

• As a visitor enters a website page, one of the numbers appears from the set.

• Usually, the visitor gets a unique contact number assigned to enable tracking.

• Though the set of digits will appear throughout that site, they will be visible only to that individual.

Main Differences - Static vs. Dynamic Call Tracking Numbers

The main difference between static vs. dynamic call tracking numbers is their functioning. However, additional factors indicate the other aspects of these. These are inclusive of the core purpose of both numbers, the flexibility to map buyers' journeys, and the management of unused numbers.

In Terms of Functioning

Considering the functionality of static numbers, they are useful for collecting general insights regarding prospects. Mainly, they are about the channels through which users are attracted.

Conversely, the functioning of dynamic phone numbers can fetch in-depth information about users. This can account for the actions they initiate on websites. These actions can include using the tools on these sites, engaging in live chat, viewing specific pages, and more. Thus, detailed logs of their actions, as per different sessions, are created.

Concerning Customer Journeys

While differentiating static vs. dynamic call tracking numbers, an important point to consider is the mapping of buyers’ journeys. Though the possibility to do so is limited in the former, the latter type is more suitable.

In case call tracking is initiated through dynamic phone numbers, detailed logs of every user’s actions can be accessed. They can carry details regarding every activity he/she undertakes. Even when one exits a website and reuses it, the data regarding the same is presented through these logs.

Hence, through dynamic phone numbers, the information recorded is more insightful, enabling a better mapping of a customer’s journey.

Looking at the Main Purpose

Concerning static vs. dynamic call tracking numbers, a distinguishing factor is the purpose of both. Through static numbers, callers can be tracked. Since only one number is commonly used for a website page or campaign, the information collected through tracking can be majorly generic in comparison to dynamic numbers.

Via dynamic call tracking numbers though, businesses can receive real-time analytics. Particularly when they run different campaigns, it becomes easier to fulfill this purpose. These campaigns can be assigned unique phone numbers.

• The sum of calls generated through each number can be individually assessed.

• Through this type of tracking, a business can obtain quantitative data.

• Also, callers’ numbers can be received.

• The time and duration of the call can be noted.

• Calls that resulted in conversions can be identified.

• This information is of much use when a business needs to identify effective campaigns.

For Recycling Unused Contact Numbers

In relation to the differences between static vs. dynamic call tracking numbers, the management of unused numbers can create a contrast. Though static numbers may not majorly offer the flexibility to do so, with the other type, this management is made easier.

Through a dynamic phone number, unused numbers can be recycled. A marketer who is reliant on call tracking software may sometimes create more numbers for campaigns than required. To recycle them, DNI systems can enable the marketer to utilize these in new campaigns. Thus, the need for purchasing new phone numbers may not arise.

Note: Based on its type, call tracking software can transform marketing agencies through such flexibilities.

Static vs. Dynamic Call Tracking Numbers: Which is Better?

Having gone through static vs. dynamic call tracking numbers, it can be said that both types are useful. The better choice can depend on the type of business and its requirements. Moreover, the selection can be on the basis of the purposes fulfilled by these phone numbers.

Note that dynamic and static phone numbers can provide enriching information. However, the kind of data can differ. When dynamic call tracking is involved, the information obtained is vast. On the other hand, static training can yield data though it can comprise fewer insights.

In case organizations require callers’ information in a limited amount, they can opt for static phone numbers. Contrary to this, for specific needs, they can rely on dynamic contact numbers.

All in All

Both dynamic and static numbers are useful when tracking calls. But each of these functions differently in certain aspects. Comparing static vs. dynamic call tracking numbers can hint at which is better for a particular organization or business. A thoughtful selection can efficiently add to the call tracking process.